The main protagonist of UTV’s Aage Se Right is a gun, a mean, killing gun that is on a run.
Yes, you heard that correctly. The film revolves around a gun that is on the run. Aage Se Right is a story of a cop who has lost his gun and what follows is series of adventures and the weird mishaps amidst that he is set to find the gun.
Aage Se Right starring Kay Kay Menon, Shreyas Talpade, Mahi Gill and Shernaz Treasurywala and directed by Indrajit Nattoji is slated to release on Sept 4.
Aage Se Right is the story of chance. The film is an edgy contemporary satire of the chaotic times that we live in.
Through a series of events which are beyond their control the cop loses his gun and the terrorist loses his heart.
Dhinkar Waghmare (Shreyas Talpade) is a sub-inspector who lives in his late father’s shadow. He loses his gun four days before the Police Day function and as he tries to save his face and get back his gun, he comes face to face with terrorists and the mafia. Luck favours him and he becomes a hero.
He is a fan of Soniya Bhatt (Mahi Gill), television news reporter who helps add that extra masala to the news and to his life.
Janubhai alias Balma Rashidul Khairi (Kay Kay Menon) is a terrorist who lands up in Mumbai to wreak havoc but instead cupid strikes and he falls truly, madly, deeply in love with Pearl (Shehnaz Treasurywala), an aspiring actress who is also a popular dance girl in a bar. He trades in violence for love.
The film spans over five days of panic, chaos and mayhem as it tells the story of Dhinkar and Janubhai, whose worlds collide in a maze of chance and mayhem. The film Music album for Aage se right is just ok nothing spectacular
So the entire marketing and promotion team decided to weave the communication around the gun with play the contest and win a real gun. What they had not expected was the reaction that they got from the authorities and censor board. Both the authorities have denied the contest promos going on air and giving the real gun as a prize.
A source close to Aage Se Right explains, “Both the authorities felt that we were promoting gun, which is a destructive weapon and the communication can be misused. What if the gun would fall into wrong hands… we all live in sensitive times and something like this could be misused. So we are now not planning to run the contest promos but do online promotion of the contest.”