Bollywood awards , 3 idiots and sri lanka

You might be wondering what’s  all the news about sri lanka  and bollywood ?. well no relation here really except that  the indian film industry decided to have thier film awards function in Sri lanka ( which is considered like the oscar awards of the bollywod film industry).

IIFA has held its annual awards abroad each year, in a bid to raise the profile of the more than $US2 billion ($A2.38 billion) Hindi film industry and has seen its international success rise as a result. Sri Lanka had hoped that hosting the Indian film stars would showcase the island’s tourism potential after 37 years of ethnic conflict claimed up to 100,000 lives between 1972 and 2009.

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But for Bollywood-crazy Colombo sri lankans, even the watered down version of the awards was good enough, with fans wildly cheering every act at the awards that included dance numbers and comedy.

Megastar Aamir Khan’s hit movie 3 Idiots swept the "Bollywood Oscars" in Sri Lanka this weekend, securing 16 out of 27 awards, including best film. The film – a coming-of-age comedy about three engineering students – was nominated in 12 of the 13 main categories at the Indian International Film Academy (IIFA) awards and won eight of them on Saturday night. Read review for 3 idiots over here

Sri Lanka has spent as much as $4 million (2.77 million pounds) on building infrastructure for the IIFA, hoping the extensive media coverage and exposure will help re-build its post-war image among global travellers as a serene, sun-bathed Indian Ocean island.

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But many seats were empty in the newly spruced up Sugathadasa Stadium in the capital Colombo as big ticket stars such as Amitabh Bachchan and Shah Rukh Khan stayed away despite a prior commitment to attend.Bachchan is the brand ambassador for the International Indian Film Academy (IIFA), billed as India’s Oscars, and has not missed a single edition of the awards in the last 10 years.

Performances by stars Salman Khan and Hrithik Roshan were the highlights of the evening, as were a series of Oscar-style spoofs that hosts Riteish Deshmukh and Boman Irani pulled off, poking fun at Bachchan and Shah Rukh Khan.

The influential film industry in India’s southern Tamil Nadu state, which is home to many Tamil refugees, called for a boycott, arguing that staging the event in Colombo endorsed Sri Lankan President Mahinda Rajapakse’s government.

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